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Three women posing and smiling with a panoramic view of Oaxaca City in the background, taken from the Benito Juárez monument viewpoint.

Run Oaxaca: A Historic Journey with Local Athletes

In the early hours of November 1st, as the Day of the Dead celebrations began to stir the city of Oaxaca, a unique event unfolded. Hosted by Oax Sport Inc., “Run Oaxaca – A Historic Journey with Local Athletes” brought together individuals from diverse backgrounds, united by a love for running and culture. Among the participants was Lisa from Scout Designs, joining our guiding hosts, Mane and Diana, in what was to be more than just a run – it was a celebration of Oaxacan heritage, community, and the unifying power of sport.

The Ascent of El Fortin

Our journey started with the El Fortin stairs, a challenging yet invigorating 300-meter climb that set the tone for the day. Mane described the ascent as “a physical embodiment of our connection with Oaxaca’s rich history and vibrant culture.” The climb was not just a test of endurance but a symbolic journey into the heart of Oaxaca, surrounded by the lush canopy of trees and the energy of fellow runners and local residents, all sharing the early morning’s tranquility and anticipation.

At the Summit: A View Like No Other

Upon reaching the top, the group was greeted by the breathtaking sight of Oaxaca City awakening. The early morning light painted the city in golden hues, and the historic statue of Benito Juarez added a sense of timelessness to the view. Diana, reflecting on this moment, shared, “Watching the sunrise here, you’re not just seeing a new day; you’re witnessing the enduring spirit of Oaxaca.”

The Vibrant Streets of Xochimilco

Descending back into the heart of the city, the runners entered the historic neighborhood of Xochimilco. Mane guided the group through its streets, where murals vibrant with colors and symbolism came to life, narrating tales of life, death, and rebirth. “Each mural here is a piece of our collective story, a celebration of the cycle of life that resonates deeply during the Day of the Dead,” he explained.

Connecting Through Shared Passions

As they ran, Lisa, Diana, and Mane found common ground in their discussions about the importance of community, the joy of running, and the role of cultural traditions in shaping identities. “Discovering our shared passions was a reminder of the unifying power of sports and culture,” Diana remarked. Their conversation flowed seamlessly, bridging cultural gaps and fostering a sense of camaraderie.

Through Tradition and Modernity

The run continued through Colonia Reforma, showcasing the modern face of Oaxaca, where contemporary life and businesses flourished alongside traditional values. This contrast highlighted the city’s dynamic evolution while maintaining its cultural roots.

Embracing the Day of the Dead Spirit

Moving back to the old town, the group entered El Llano Park and Jalatlaco, each brimming with the essence of the Day of the Dead. Mane commented, “Running through Jalatlaco during this festival is like running through a living, breathing celebration of our ancestors.” The streets, lined with altars and traditional decorations, offered an immersive experience into the heart of Oaxacan culture.

A Gesture of Unity and Gratitude

The event concluded back at the starting point, leaving all participants enriched by the day’s experiences. Lisa, representing Scout Designs, generously gifted high-quality sports apparel to our female athletes, a gesture that underscored the spirit of support and community integral to Oax Sport Inc. “This gift from Scout Designs, based in Los Angeles, California, is more than just apparel; it’s a symbol of our shared commitment to empowering women in sports,” Lisa expressed.

At Oax Sport Inc., events like “Run Oaxaca” are not just about running; they are about creating experiences that blend fitness with cultural celebration, forging connections, and building a community. Join us for future events, where every stride is a step towards a deeper understanding and appreciation of our rich cultural heritage.



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Diana Garcia Corporate Director, Public Relations, Creativity Villa De Zaachila, Oaxaca LinkedIn

I'm Diana García, a multifaceted designer from Oaxaca, Mexico. Trained at Escuela de Artesanías INBA-CONACULTA, my passion lies in graphic design, woodworking, and digital content creation. As Creative Director at Oax Sport Inc., I volunteer to uplift Oaxacan athletes. I've also taught design courses at ESCUELA LIBRE DE ARTE Y DISEÑO and contributed articles to the Gaceta of Oaxaca's Cultural Heritage Institute. Bilingual in English and Spanish, I'm committed to community growth and the transformative power of sports.

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