Original language: Spanish (radio segment on Tribu al Extremo, 106.1 FM).
By: Juan Zurita Victoria, MBA
Oax Sport. Athlete Support and Programs.
This blog series: Episode 11
This post is part of Oax Sport Thursdays (Jueves de Oax Sport), our written recap series from Tribu al Extremo, 106.1 FM.
Published entries currently available: Launch, Jazmin Cruz, Emily Barrera, Shunca Biani, Yedany Gonzalez, Jorge Velasco, Luis Santiago, Desiree Ramirez, Raul Martinez, Emilio Oscar, and Rogery Galue.
The series covers selected broadcasts, and not every show becomes a written post.
Broadcast details
- Host: Juan Zurita Victoria
- Show: Tribu al Extremo, 106.1 FM
- Segment: Oax Sport Thursdays
- Episode: 11
- Air date: July 2, 2026
- Focus: Oax Sport Training Camp 2026 and a new athlete support proposal for 2027
- Official educational presenters: Jeanine Holmlund, coach education session, “Cómo estructurar un entrenamiento”; Dr. Emilio Nocedal Rojas, sports psychology lecture, “La mente de un Campeón”; Nutrióloga Elisa Reyes Valdés, sports nutrition lecture, “¿Cómo hacer que la alimentación sea tu mejor aliado?”; Daniel Legaria, LTF, muscle recovery and physical therapy session.
- Presenter links: Lake Merritt Run Club, Dr. Emilio Nocedal Rojas, Elisa Reyes Valdés, Daniel Legaria
- Venues and partners: INCUDE Oaxaca, Complejo Deportivo Hermanos Flores Magón; UABJO LED, Ciudad Universitaria
- Listen live: every Thursday, 7:00 p.m. to 8:00 p.m., Oaxaca time
Support focus of the week
Program: Oax Sport Training Camp 2026 and athlete support planning for 2027.
Current support described on air: transport, lodging, registration fees, and training equipment for athletes who request help and work with Oax Sport.
Model discussed: support from paid running-tour participation, monthly donations, and fundraising campaigns.
Proposed 2027 model: a selected group of athletes may receive training shoes or spikes, sportswear, and help with transport, lodging, and food for competitions, according to Juan on air.
Support links: Fundraisers, Donate, Contact
30-second recap
- Juan presented the Oax Sport Training Camp scheduled for July 9 to July 12 in Oaxaca.
- Juan said Oax Sport created the camp to address athlete development plateaus and give athletes and coaches access to different training ideas.
- The four official educational presenters were Jeanine Holmlund, Dr. Emilio Nocedal Rojas, Elisa Reyes Valdés, and Daniel Legaria.
- The announced program included track work, altitude sessions in Ixtepeji, aqua jogging, sports psychology, nutrition, hydration, and recovery sessions.
- Juan explained how Oax Sport currently supports athletes through donations, paid running tours, and fundraising campaigns.
- He introduced a 2027 proposal to support a selected group of athletes throughout the year.
What Juan said on air
1. Why Oax Sport created this camp
Juan said the camp grew from a need in Oaxaca athletics. In his view, many athletes reach a plateau because they lack competitive exposure and opportunities to learn from different training methods.
Juan, translated from Spanish: “That camp was born mainly from seeing the need, because many athletes reach a plateau.”
2. How Oax Sport builds support for athletes
Juan explained that Oax Sport works through donations, monthly support, and paid running-tour experiences. He also said the organization runs fundraising campaigns when athletes need help for a competition or a specific expense.
3. Who funds this work
Juan named Emma Francey, based in Sauveterre-la-Lémance, France, as a supporter who had sent a donation every month for close to a year. Juan said that money goes to athlete costs.
4. What those resources have helped cover
According to Juan, the organization has helped with transport, lodging, registration fees, and training equipment. He said Oax Sport also asks athletes to stay engaged so supporters can see where the help goes.
5. How the camp idea took shape
Juan said the camp idea formed in May and June. It built on coach education work that the Titanes club already ran under Maestro Uber.
6. How Jeanine Holmlund became part of the camp
Juan said Oax Sport met Jeanine Holmlund at a Titanes camp in December at the polideportivo, where Maestro Uber was leading coach instruction. Oax Sport later completed a tour with her at Cumbre Ixtepeji. She stayed in Oaxaca from December through the first week of February and observed several Titanes training sessions. Oax Sport later invited her to lead the summer camp, and she accepted.
7. What the camp included
This was the schedule Juan described on air on July 2. Some sessions changed before the camp ran.
- Day 1, July 9. Camp opening, athlete and coach interaction, Dr. Emilio Nocedal Rojas talk La mente de un Campeón, afternoon aqua jogging session.
- Day 2, July 10. Early travel to Ixtepeji for altitude training in separate sprint and distance groups, Jeanine Holmlund coach session Cómo estructurar un entrenamiento, afternoon track session.
- Day 3, July 11. Morning track session, then Elisa Reyes Valdés on nutrition and hydration for training loads.
- Day 4, July 12. Altitude session in Ixtepeji, lunch, recovery and physical therapy with Daniel Legaria and his team. Juan said the camp would also include a closing talk by Jeanine Holmlund on what athletes do after the camp, sessions for women athletes, and sessions on training methodology requested by coaches and athletes.
Juan named two sprinters who planned to train at the camp: Rogery Galue and Alejandra Paulina Ortiz Hernández. Ortiz had returned days earlier from the Pan American Athletics Championships in Medellín, Colombia, held June 26 to 28, 2026, a qualifying event for the 2027 Pan American Games in Lima. She ran the second leg of Mexico’s women’s 4×100 relay on the closing day; the team finished fourth in 44.33 and set a Mexican record, according to NVI Noticias. She is a native of Oaxaca and competes for UANL, the Universidad Autónoma de Nuevo León.
8. Why the camp included specialists
Juan said athletes need mental preparation, sound nutrition and hydration habits, and proper recovery to train well and stay healthy. He said the camp included specialists so athletes and coaches could learn about each of these areas.
9. How Oax Sport currently classifies support
Juan described three working models. One is one-time support for a specific need. Another is ongoing support for athletes who stay more involved with the association. A third is fundraising support for athletes or clubs that need help covering competition-related costs.
10. What Oax Sport is planning for 2027
Juan said Oax Sport is preparing a 2027 model that would support a selected group of athletes throughout the year. He said that support may include training shoes or spikes, sportswear, and help with transport, lodging, and food for competitions.
11. What Oax Sport will look for in athletes
Juan said Oax Sport does not expect athletes to win every time. He said the organization will look for commitment, discipline, effort, and follow-through on personal goals. Oax Sport will review the selected group periodically, so new athletes could still have opportunities to join later.
Juan, translated from Spanish: “What we will require is commitment and effort from the athletes.”
What is next
The immediate next step was the July 9 to July 12 training camp. After that, Juan said Oax Sport would share more formal information about the 2027 athlete selection process and the requirements for athletes who want to apply.
Update, July 30, 2026. The camp ran July 9 to July 12 across five venues in and around Oaxaca City. We will publish a full recap with the schedule, presenters, and partners.
Quick Q&A for athletes, families, and donors
Can any athlete request support?
Yes. Juan said athletes from different disciplines and age groups can send a request, and Oax Sport reviews each case.
How far in advance should an athlete ask for help?
Juan said last-minute requests are much harder to solve. Athletes who ask with time and stay engaged give Oax Sport more room to help.
What could year-round support include in 2027?
According to Juan, the proposal may provide selected athletes with training gear, sportswear, and help with competition-related costs.
How can someone help today?
People can support athletes through fundraising campaigns, direct donations, or by contacting Oax Sport to discuss support options.
How you can help
Who supported the camp
The Instituto de Cultura Física y Deporte de Oaxaca (INCUDE Oaxaca) provided the strength training space at Complejo Deportivo Hermanos Flores Magón and lent training equipment. UABJO LED, the Licenciatura en Entrenamiento Deportivo at the Facultad de Cultura Física y Deporte, Universidad Autónoma Benito Juárez de Oaxaca, provided space for the talks at Ciudad Universitaria.
Transparency
This episode reports a training camp and a 2027 plan. Oax Sport did not fund any individual athlete grant through this broadcast or collect any donation during the segment.
Oax Sport Inc. is a 501(c)(3) nonprofit (EIN: 86-3407818). Oax Sport A.C. is a registered Mexican nonprofit (RFC: OSP-230216-SG0). Contact us for receipts or tax documentation.
Listen every Thursday
Listen to Tribu al Extremo on 106.1 FM every Thursday, 7:00 p.m. to 8:00 p.m., Oaxaca time.
Follow the show on Facebook: Tribu al Extremo
What kind of support would help more athletes in Oaxaca stay in sport and compete with confidence?
Last updated: July 30, 2026
Discover more from Oax Sport
Subscribe to get the latest posts sent to your email.