Updated: June 12, 2025


Emma Francey portrait

Emma Francey


Content Writer, Digital Storytelling


From Brisbane, Australia and currently based in France, Emma contributes to Oax Sport’s storytelling and visibility. Her creative writing and SEO expertise help elevate the voices of Oaxacan athletes worldwide.

About Emma

  • Hometown: Brisbane, Australia (currently residing in France)
  • Career: Content writing, SEO marketing, creative storytelling
  • Education: Degree in Architecture with a focus on sustainable design

In Her Words

Work at Oax Sport:
As a content writer for Oax Sport, my focus is on creating engaging and impactful content to elevate Oax Sport’s online profile. I aim to increase recognition and highlight the inspiring stories of our athletes and the rich culture of Oaxaca.

2025 Goals:
This year, I plan to expand our storytelling by introducing more in-depth athlete features, local cultural insights, and compelling narratives to attract global support. The goal is to secure greater visibility and funding for our mission.

Personal Sports Goals:
In 2025, I’ll compete in another ocean swim festival in Spain, testing my endurance and determination. I enjoy setting personal fitness challenges that keep me inspired and motivated.

Five Words That Describe Me:
Creative, Passionate, Expressive, Curious, Energetic

Anything Else?
With a background in architecture, I hope to specialize in disaster recovery and temporary housing. I find that writing and architecture blend perfectly—both being creative outlets that inspire me.

Languages Spoken

English (native), French (basic)

Featured Writing

Connect with Emma

Your support helps storytellers like Emma share the voices of Oaxacan athletes with the world. Donate with Venmo and help grow our impact.


Discover more from Oax Sport

Subscribe to get the latest posts sent to your email.

News & Stories Featuring Emma

Race Report: Juan and Mane Represent Oaxaca at Xalapa 2025

In May 2025, Oax Sport supported two young athletes from Oaxaca—Juan and Mane—as they competed at the national Xalapa festival....

Juan Victoria smiling and holding new Nike track spikes, wearing an Oax Sport uniform, with the blog title 'A Small Gift, Big Impact' on a blue background

New Spikes, New Season: How One Donation Helped a Runner from Oaxaca, Mexico

A pair of elite track spikes helped athlete Juan Victoria from Magdalena Apasco, Oaxaca, open his season with confidence. Thanks...

Mane Peña mid-stride on a running track, focused on her training. She wears red shorts, a black tank top, and Nike spikes. The background shows a sports facility with trees and a fence. The text overlay announces her and Juan Zurita Victoria's participation in the Festival de Atletismo El Espinal 2025, with a call to follow their journey at OaxSport.org

Festival de Atletismo El Espinal 2025: Juan Zurita Victoria and Mane Peña Ready to Compete

Festival de Atletismo El Espinal 2025 brings together top athletes from the region. Juan Zurita Victoria and Mane Peña will...

Four athletes, including Luis Fabian Santiago, Ollie Bishop, Anaya from England, and Charlie from Georgia, stand together in front of a decorated altar for Day of the Dead, smiling after completing the Monte Alban Sunrise Run in Oaxaca

2023 End of Year Report

Oax Sport Inc. supported Oaxaca athletes in 2023 with financial aid, training, and more. Explore our achievements and future goals....

Felipe Arellanes Ruiz, athlete from Santa Catarina Cuixtla, Miahuatlán, Oaxaca, Anthony Ross, consultant and advisor from Nashwauk, Minnesota, and Freddie standing together in a forested area.

Meet the Unsung Heroes: Volunteers at Oax Sport

Discover the dedicated volunteers at Oax Sport who empower Oaxacan athletes. From medical staff to content creators, their passion drives...

Athletes sitting and standing around a picnic table, taking a break during a trail run in a forest.

2022 End of Year Report

Learn about Oax Sport's achievements in 2022, supporting Oaxacan athletes through grants and events. Discover our plans for 2023 and...